Had a meeting today with one of our clients Commonwealth Scientific and Industrial Research Organisation (CSIRO) to discuss how they're using the service.
The particular team we are dealing with take data from weather stations across their irrigation areas in Australia. They use this weather data to calculate the effect on crops and their subsequent water requirements. The issue was, getting this information out to the growers.
SMS is the perfect medium for this as growers tend to be in the field and internet connections are scarce. Internet connections are scarce where the need the information the most, in the field.
So an SMS message is sent to the growers containing advice about water quantities to use based on recent weather conditions.
This service has both economic and environmental benefits. Water costs growers money so using the correct amount is very important. Australia is also going through a major drought so any efficiencies help keep as much water in the environment, where it is also needed, as possible.