|Verbose often with attachments||No presence required or necessarily expected|
|SMS||Short, to the point, often informative||Expectation that the recipient will be available within a short time period|
|Instant Messaging||Conversational, 2 way, question and answer||Recipient must be available to start communication, expectation that they will respond almost immediately|
- A monthly sales report may work best as an email. The reader is likely to need time to digest the content and consider a response.
- The monthly sales figures update is probably best as an SMS sent to all interested parties. Doing this from a virtual mobile number allows the recipients to reply with congratulatory messages, or otherwise
- For the sales manager wanting to clarify the terms of a deal being reported in the sales report with one of his team, IM could be a great route.