I'm a reader of SMSTextNews as is Steve Procter of iTagg. It's not unheard of for him to mention in his comments how iTagg are a wonderful company that follow the rules and make sure subscribers of the services they host don't get ripped off.
Now, I'll be honest, I used to think, 'give it rest Steve, being sanctimonious isn't endearing'.
I've changed my mind.
At Esendex, we work from a premise too of doing all the right things. Like enforcing compliance on our customers to ensure consumers don't get ripped off. Like, not bare-faced lying about other companies as described in Julian's post.
I think it's time to shout from the rooftops about being responsible, acting appropriately and distancing ourselves from the companies facing allegations surrounding the GMTV debacle and all the other sordid stories.
Companies who want a service for the long-term need to know that the service provider is going to be around for the long-term. Flounting the regulations and acting irresponsibly/dishonestly means the service provider is at risk of being heavily punished. That punishment, and/or the ramifications, can destroy a company.
Now that approach may suit some key individuals who have made their money and are happy to walk away. But what about their customers who are left without the service they've come to rely on. For so many of our customers, our SMS service is integral to their business processes. Losing it would cost them an awful lot of money.
Now I'm sure some of you are reading this and thinking what a load of wishy-washy, liberal nonsense and heh perhaps even a little sanctimonious towards the end. Maybe, that I should stop being naive, business is war, any weapon, any cost, winning is all that matters.
Ultimately the market will decided and we'll see who's left standing at the final reckoning.
Our flag is raised, we've shown our colours, now bring it on.