Saturday, 14 July 2007

Naked Conversations

Almost at the end of Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers and for someone who is relatively new to blogging it's been a fascinating read. Chock full of examples of businesses blogging, in fact that's pretty much most of the book, but all pertinent and presented with considered commentary.

I've enjoyed producing this blog and this book has inspired me to make blogging more central to our customer communication processes and given me some guidelines for doing it effectively.

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