A healthy stats obsession is no bad thing when running a business. Measurement, metrics, feedback, refine is all part of the rhythm of improvement.
The great thing about our stats is that they also give us a view on the economy in each of our markets. Our focus on business messaging and the size of our customer base means we see, first-hand, how busy an economy is.
Our traffic reflects the pace of business. The number of grocery deliveries, new furniture purchases, broadband installations, car sales and a whole host of other business transactions.
So, what's the news?
Business is looking good. I'm no economist but based on what I'm seeing, maybe this is a V shaped recession afterall.
2 comments:
Interesting observation. Is there any way you could put some numbers on this in particular markets and correlate that against economic performance indicators? Might be that you have a good economic performance index on your hands based on how much people communicate...
Certainly something to investigate. It was more a moment of realisation while perusing our stats.
There are, of course, confidentiality considerations but I certainly plan to investigate more deeply to see what we can correlate.
Post a Comment