Been reading a few marketing books of late. Quick, easy to comprehend, page turners to stimulate a bit of creative thinking about raising the profile of Esendex. Couple worthy of note.
Purple Cow: Transform Your Business by Being Remarkableby Seth Godin is essentially a list of brainstorming prompts and examples to get you thinking. The premise is that to stand out, a business needs to be different. A purple cow in a field of brown ones.
I enjoyed it, it didn't take me long to read and it got me thinking. Some of the reviews of this book have been quite dismissive and probably as a pure marketing book they're right. As brainstorming aid however I think it hits the mark.
Buzzmarketing: Get People to Talk About Your Stuffby Mark Hughes on the other hand was a probably a bit too long. It played heavily on his achievement while working for Half.com to convince a small town to change their name from Halfway to Half.com. The publicity gained from this catapulted Half.com into the public eye and ultimately under eBay's wing.
There are some interesting case studies but I struggled really to find anything that was relevant to me and my business.