The keynote today was from Steve Ballmer, CEO of Microsoft. The first thing that came into my head as he strode out and launched into his speech was that he was one scary man. You could almost see the veins in his temples pumping as he delivered the wireless world according to Microsoft.
This was taken to a new level when he brought out his senior product managers to demonstrate some key software. The only way I can describe their demeanour was petrified.
Forget the jocular atmosphere they were trying to portray. The heavily scripted nature of their exchanges with Steve merely emphasised the terror that was looming, umistakeably behind their eyes.
One of the demos actually went wrong, Live search not returning any results. It must have been expected because quick as a flash a new mobile device appeared with the search results pre-loaded. Odds on that guy being moved to the dull end of the Microsoft product portfolio.
Even Steve Largent president of the CTIA who was chairing this event got in on the act. Apparently he was 'very pumped' about some of the stuff Steve was taking about. If you don't believe me check out the full transcript of the keynote.
As you probably tell there was nothing new, inspirational or earth shattering about this keynote. Facebook man is up tomorrow, let's hope he's going to be disruptive.