In my interview with Informa yesterday we discussed among many things was SMS Home Routing and that, in my opinion, it represents one of the biggest threats and at the same time biggest opportunities for our industry. What I was concerned about was no one had mentioned this to the journalist before, a specialist in the mobile messaging arena.
A while ago I added a Google Alert for the term to keep me up to date with discussions, nothing. Absolutely nothing has come through. I imagined that in the vast expanse of the Internet, there would be someone who was worried about this or at least might have mentioned it.
Ewan at SMSTextNews has posted a couple of pieces (Verizon’s banning of abortion discussion highlights home routing issues, The arse with SMS home routing) about this (he's not in favour, can you tell? ;-)) but the comments have petered out.
I firmly believe that if SMS Home Routing destroys the validity of a delivery receipts, enterprises are going to walk away from SMS at a time when they're just starting to embrace it. It doesn't have to be this way, we just need some transparency from the operators.