It's occurred to me recently that we have a wealth of knowledge about how to use business SMS, MMS and Voice SMS services currently "locked" up in our customer base.
We have some fantastic case studies, from companies like Ocada (using SMS to communicate with both customers and workers) and Taptu (reliable SMS using our API). The problem is this is a tiny sample of the 5000+ Esendex customers, let alone companies that don't use Esendex.
I know it's hard to imagine but some companies actually use other service providers.I'm going to start posting a series of thoughts, ideas and real life examples (without names) about how business messaging can and is being used to delivery real commercial benefit to companies that embrace business messaging into their processes and workflows.
Follow them here: Business Messaging
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