I visited Magic Kingdom last week and saw this as we were going into the Monsters Inc. Laugh Floor attraction.
You could text in jokes and the Monsters would read them out. Of course for anyone who's seen a Jack Dee live show this is old hat, but it's great way of getting even more interaction out of the audience.
Being the US, there was of course the slight less friendly terms and conditions.
Just a little more involved than Standard network rates apply.
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