Thursday, 12 July 2007

The Cure for iPhone Hype Fatigue

Thanks to Alex at SMS Text News for finding this: Will It Blend? - iPhone

Not only is it fun to watch, I also think it's a great example of really innovative Internet marketing.

They've got bloggers and YouTube enthusiasts visiting and driving traffic to their site. All of whom could just easily be up for buying a blender. What better demonstration of the strength and power of a blender than destroying things.

Now what can an SMS message be made to do....?

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